Nufo Design • • Brand Identity, Corporate Design, Communication.

G-Finance is a financial advisor’s brand.

Branding works included: creating a brand name, .eu domain name, defining the brand promise and target audience as well as communication strategy. The stage of brand visualization consisted in: developing the brand visual style and color scheme, designing a logo and business cards, as well as creating a professional website using Flash animation, XHTML, CSS, JavaScript, PHP and MySQL database. Brand visualization aimed at evoking the security, trust and benefits which the G-Finance brand offers and that its clients can enjoy: benefits for the family, personal and professional benefits.

The graphic layout was created basing on the shades of blue – a calm color which gives a sense of security as well as emphasizes professionalism and inspires trust. We also decided to use photos illustrating happiness, relax and the joy of life, as well as created the tagline: “Enjoy your life”.

Services	Brand Identity
Tasks	Naming, brand strategy, visual expression, visual identity, logo design, color selection, typography, tagline development, photo selection, business stationery design, web design, web development, Flash animation
Sector	Financial solutions
Location	Poland
Authors	Nufo Design
Cooperation	Małgorzata Romanowska — logo design