Nufo Design • • Brand Identity, Corporate Design, Communication.

We did the branding and redesigning for the AVC-Projekt company, we developed its corporate identity and created marketing collateral.

Branding works included: creating a company name, .com domain name, identifying the brand essence and promise, positioning, defining the target audience and the company’s character as well as communication strategy. The stage of brand visualization consisted in: developing the brand visual style and color scheme, designing a logo, business stationery and business cards, creating Word (letter, offer, fax, protocol), Excel (invoice) and PowerPoint templates, as well as designing a professional website with Flash animation, XHTML, CSS, JavaScript, PHP, MySQL database and jQuery library.

The purpose of brand visualization was to combine the minimalism characteristic for an architectural design studio with the visual style and dynamics of a branding agency.

Services	Corporate Identity / Advertising
Tasks	Market analysis, competitor analysis, target audience analysis, brand strategy, naming, visual identity, logo design, color selection, typography, business stationery design, business cards design, document template development, presentation template development, web design, web development, Flash animation, advertising materials design, print collateral design
Sector	Architecture & Visual communication
Location	Poland
Authors	Nufo Design (AVC-Projekt), Małgorzata Romanowska

AVC-Projekt

Corporate Identity / Advertising

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