Analysis
The analysis is the basis for developing a good strategy and a tailored brand design. Thanks to the analysis, you will find out:
- What the current market situation is
- What the situation of your brand is
- How your brand is perceived (for an existing brand)
Nufo Design starts the branding process by understanding nature, purpose and goals. Then we define the brand and build a strategic foundation in line with the overall vision. Next, we develop the brand visual system, names, structures, brand collateral and workspace, and adjust them as necessary.
- Competitor analysis
- Customer analysis
- Customer Insight understanding
- Consumer segmentation
- Market Trends analysis
- Internal audits
- SWOT analysis
Strategy
Strategy is the foundation of building a brand. It is like the foundations of a building under construction. During the strategy stage, we will decide together:
- Who your brand should be
- What your brand should offer
- How your brand should proceed
- What market position your brand is to gain
The strategy is crucial in the further stages of work: design, communication, advertising and brand image. Understanding and exposing the essence of the brand ensures its perfect position.
- Brand definition
- Brand positioning: mission, vision, essence, personality, values, promise, benefits, RTB
- Brand visual expression
- Brand Portfolio and Architecture
- Client Service standards
- Brand Experience strategy
Design
Design is like a dress style. Knowing who your brand is supposed to be, how it wants to live and what impression it should make on others, we choose a tailor-made "outfit" for it, an individual style that makes the brand unique and recognizable. During the design process, we will define:
- How your brand should look like
- How your brand should present itself
- What standards your brand should have
- What message your brand is to communicate
We will adjust the look and message of the brand to the assumptions made.
- Visual Identity Systems: logotype, mark, color palette, business stationery, business templates, business cards, website, vehicle markings, etc.
- Verbal identity
- Sonic branding
- Visual Information Systems
- Logo book, CIS (elements) catalogs, Brand book
- Packaging
- User interfaces
- Marketing communication materials: landing page, brochures, roll-ups, pop-ups, signage, billboards, posters, reports, catalogs, presentations, social media, leaflets, magazine ads, etc.
Elegant designs, based on the brand strategy, communication strategy and insight of the brand audience, have a fundamental impact on the positive perception of the brand and significantly increase the demand for it.
Communication
Communication design is one of Nufo Design’s core business because communication is the most important part of life. Thanks to communication, we gain customers, we influence their emotions, feelings and reactions. That is why every detail counts in communication, such as: appearance, tone of voice, content, sound, touch and smell. Working on communication, we will jointly determine
- Who your brand is to communicate to
- What your brand is to communicate
- How your brand is to communicate
- Where your brand is to communicate
- When your brand is to communicate
We will match the brand message to the recipient and goals set.
Nufo Design builds a unique brand image by creating top-class designs for the brand, combining the clarity of form and message. Our contribution keeps the brand in a changing world, sets the brand apart from the competition, and builds long-term brand equity. With good communication, you can achieve success.
- Brand Touchpoints definition
- Target Audience analysis
- Target Audience Insight understanding
- Communication strategy
- Tone of Voice
- Key Message (SMM)
- Brand concept for a Creative Brief
- Information Architecture
- Information Design
- Presentations and Websites
- Copywriting – always to the point and to the subconscious mind of the audience
- Print and Web materials: landing page, brochures, roll-ups, pop-ups, signage, billboards, posters, reports, catalogs, presentations, social media, leaflets, magazine ads, etc.
Consulting
Nufo Design scrutinizes and analyses the brand identity, brand performance and brand strategy of our Clients’ products and services. Then we offer expert recommendations and information on how our Client can bring their brand to life. These recommendations can cover many areas, ranging from the brand name, visual expression, client service, packaging design and merchandising, to strategy development, copywriting, internal brand engagement, and the use of social media and other digital tools.
Almost 30 years of experience in design, brand communication, marketing and digital technology enables us to provide master-class services and cover all branding disciplines.
