G-Finance
Strategy + Identity
G-Finance is a financial advisor’s brand.
Branding works included: creating a brand name, .eu domain name, defining the brand promise and target audience as well as communication strategy. The stage of brand visualization consisted in: developing the brand visual style and color scheme, designing a logo and business cards, as well as creating a professional website using Flash animation, XHTML, CSS, JavaScript, PHP and MySQL database. Brand visualization aimed at evoking the security, trust and benefits which the G-Finance brand offers and that its clients can enjoy: benefits for the family, personal and professional benefits.
The graphic layout was created basing on the shades of blue – a calm color which gives a sense of security as well as emphasizes professionalism and inspires trust. We also decided to use photos illustrating happiness, relax and the joy of life, as well as created the tagline: “Enjoy your life”.
- Project Naming, Brand Strategy, Visual Identity, Logo Design, Color Selection, Typography, Tagline Development, Photo Selection, Business Stationery Design, Web Design, Web Development, Flash Animation
- Client G-Finance
- Sector Financial solutions
- Location Poland
- Authors Nufo Design (AVC-Projekt)
- Cooperation Małgorzata Romanowska
- WWW g-finance.avc24.com
